Did you know that our chocolate is completely free from nuts, egg, gluten, soy, almonds and other allergens? No? You’re not alone.
Despite the fact that we’ve been making our own special brand of chocolate for ten years now, not many people know this about us. “Why is that?” you might ask. “Shouldn’t you get the word out?”
Probably the single biggest reason for our best-kept secret remaining hidden is that the rules that govern how food products (including chocolate) are labelled are both complex and constantly changing. The Swedish National Food Agency is clear that an ingredient can’t be listed as “missing” from a food product if its absence isn’t relevant. And that’s a really good thing. Otherwise we as consumers might be tricked into buying bread that is “guaranteed free from phosphorus” or an apple tart “100-per-cent free from added sulphur”.
The problem with chocolate is that 99.9% of all chocolate bars carry the warning label “May contain traces of nuts” since they’re produced in factories that also process nuts. It’s not that they necessarily contain traces of nuts, but there’s a risk that they might. For people without nut allergies, or those who have only mild nut allergies, this is no big deal. But for people with serious nut allergies, it can mean life or death.
In reality though, nuts are not a normal ingredient in chocolate, which is why the authorities decided not to allow chocolatiers to label their products as nut-free, seeing as a lack of nuts is technically irrelevant.
If you ask us, though, the inclusion of allergens (or not) is highly relevant. In fact, we get letters and calls from grateful chocolate lovers who have been lucky enough to discover that our chocolate is completely free from allergens practically every week. (With the exception of our milk and dark milk chocolates, of course, which contain milk and so also lactose.)
We’ve added “A truly nut-free factory” to the front of the wrappers on our new chocolate bars, and on the reverse we explain that neither nuts, soy, egg, nor gluten are handled in our factory.
Naturally, we think our chocolate is the best there is, but what makes it truly unique the world over is not what’s in it, but what’s not!